01
An honest valuation, not a hopeful one
Your home is worth what the evidence says. I build your pricing strategy from current sales data, condition, and market timing, then tell you the truth about where the market is.
Selling guide
Selling a home is a job for a local
The best marketing plan in the world cannot fix the wrong price, and the right price alone will not win the best buyer. I combine honest pricing, hands-on preparation, and modern marketing to get your home sold for what it is really worth.
The process
Six steps to a strong sale
Nothing about selling my own family's home would work, so nothing here asks you to work blind. Every step is explained before it happens.
02
Prepare with a plan
From repairs that pay for themselves to contractors who actually show up, I help you get the property ready to show its best. My background means I can look at your house the way a picky buyer will.
03
Market with modern firepower
Video, social media, digital advertising, and AI-focused search strategies reach buyers your neighbors never will. As an AI-Certified Marketing Expert, I treat marketing like the profession it is.
04
Showings and feedback, handled
I manage showings, open houses, and agent tours on your schedule, and I collect real feedback from every tour so we can adjust while the market still moves.
05
Negotiate like a professional
As a Certified Negotiation Expert, I protect your bottom line from the first offer to the final counter, with every move documented and explained to you in advance.
06
Escrow to close, without drama
I personally oversee inspections, appraisals, and buyer contingencies, keep you updated regularly, and push every deadline so your closing happens on your schedule.
Modern marketing
How do I get my home in front of the right buyers?
A yard sign is a start, not a strategy. I combine traditional local reach with the tools that actually move homes today. Every property I list gets a marketing plan, not a listing form.
Property video
Social media campaigns
Digital advertising
AI-focused search
Certified Negotiation Expert
Every offer countered with evidence, every buyer held to their commitments.
The hardest conversation
What is your home really worth?
Overpricing costs sellers more than underpricing: weeks on market, buyer walkaways, and a closing price that ends up lower than an honest start ever would. My job is to give you the complete picture, even when the news is not what you hoped to hear, and then go earn the best price the market will pay.
One client put it simply: the appraisal of my estimated selling price was realistic, the follow-through was proactive, and the communication was outstanding. That is the standard.
Thinking about selling?
Send me your address and a few details. You will get an honest conversation about value, timing, and what it would take to get your home sold the right way.
Prefer to talk now? Call or text (415) 328-2637 or email pjschardt@gmail.com. I answer quickly, day or night.